AN INTERVIEW OF AFC WITH HANDBAG DESIGNER – YASKULSKY
TELL US A LITTLE ABOUT YOUR OWN INDUSTRY BACKGROUND AND WHAT BROUGHT YOU TO FASHION?
We all grew up in Europe in spirit of art and savvy fashion taste, thank to our parents and grandparents. Our Grandfather was a great tailor making us handmade furs for long and cold Easter European winters. I remember spending ours with him in his workshop as a young girl. The relationship between each of us is very close, we are all creatives. Starting our careers in business before landing in fashion, we were in a secure world. But too many times we asked ourselves “wouldn’t it be great if…”. The temptation to express ourselves in fashion was bigger than the fear of failure. This is how Yaskulsky has been brought to life! Using the background in manual art and business we built our label. Then we started the process of creative work.
HOW DID YASKULSKY COME TO BE? WHAT IS YOUR VISION FOR THE BRAND?
We were searching for an idea that would be different from other brands. Seeing the gap in the global market for custom-made, luxury pieces, delivered in peer-to-peer services, Yaskulsky was born. We started with the big idea, it was 2016. And those days what I knew about the fashion industry was, it’s not limited to dressing nicely, this is an Art of Self-Expression, especially accessories and if so, this is a Serious Modern Art. In our case, each design is based on the structure of the story we want to tell, sometimes the personality or muse behind the inspiration. And as a woman I always keep in mind this element of pragmatism, however it`s not only about carrying things around. Precious leather combined with excellent craftsmanship promises to look as good the decades later as it did the day it was first worn. It is not about season, they meant to be collected.
WHAT DREW YOU TO LEATHER & ACCESSORIES? TELL US ABOUT YOUR DESIGN AND MANUFACTURING PROCESS…
Our family was into fashion for generations and our parents installed in us that how you present yourself is important. Our grandfather is a tailor, he has an unmatched prowess with a needle and a thread. Each year, he used to design with us magnificent furs for cold Eastern European winters, encouraging our passion and desire for premium fashion styles, even at a young age. As we grew up we began designing handbags. Inherited with beauty, charisma and a passion for fashion, we believe in creating an identity that represents the spirit and expression of everyone. Our handbags are inspired by generations. Designed in the US and Australia. We begin each collection with a concept and hundreds of sketches. We have done a lot of research regarding manufacturing, yet at the initial stage we had big collection of samples which haven`t met our expectations. Then we decided to move our production process to New York, as we believe it offers highest quality of craftsmanship. We carefully select leathers from our trusted suppliers to provide a truly bespoke and couture approach while bringing each Yaskulsky bag to life. We work hand in hand with our team in New York to develop patterns from sketches that incorporate all elements we want like leathers, trimming, hardware. All samples and final pieces are created in our artisan’s atelier in New York and with our skillful production partners from New Jersey. Every Yaskulsky line is developed in limited series by talented artisans.
WHAT DOES ‘AUSTRALIAN’ FASHION/STYLE/DESIGN MEAN TO YOU?
We have international background and it is very hard for us to see Australian fashion in isolation. Experiencing how fast the information is going around the world and strengthening of the global market we see all these influences in Australia. Some of them are adopted and become the trend while others are ephemeral and pass with every new season. The openness of Australian fashion and acceptance of foreign influences allow us to experiment with discerning customer and compete with successful peers.
RECOMMEND 5! WHO/WHAT/WHERE ARE YOUR LOCAL TEXTILE & FASHION GO TO’S?
- We really adore the array of ‘For Artists Only’, a little boutique in Rose Bay, and its lifestyle pieces with the highest caliber luxury.
- Also Grace boutique in Melbourne is not only a shopping destination but the promise of fulfilment for all discerning clients.
- We admire the style and fashion savvy of my favourite Sydney based journalist Anne Maree Gale. I am a devoted fan of her blog What Every Woman Needs.
- Regarding the lifestyle which goes hand in hand with Yaskulsky philosophy I like the feeling of Little Miss Corporate IG profile. The go to destination for corporate ladies looking for combination of business, every day and after-hours style tips.
- Vogue Codes seminars hosted by Vogue Australia, provide annually a bunch of inspiring international and Australian panelists and keynote speakers to learn from their experience.
See original interview at Australian Fashion Council Blog